Tallink

Tallink Grupp (Tallink), the Baltic Sea region’s leading provider of premium mini-cruise and passenger transport services, is continually innovating to keep pace with growing customer demand and business expansion through automation. With on-board purchases becoming Tallink’s largest revenue stream, it became critical to take ancillary revenues into account, in addition to ticket revenues, when supporting pricing policies and revenue decisions. Tallink and Blue Yonder partnered to consider on-board revenues in the optimization process to maximize the total contribution from all customers.